Omnicom consolidating agencies 2016

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While consulting firms may not be their biggest threat today, tomorrow could be another story.Holding companies tend to work from the bottom up, focusing on marketing initiatives like creative or media strategy and execution.

In the US, Mc Cann followed BBDO with the addition of Chik-Fil-A, previously handled by The Richards Group, and Publicis won all of Hewlett Packard Enterprise from Omnicom.Here’s how four holding companies who have been explicit about their need to transform are doing so.Publicis Groupe When it acquired Sapient in 2014, Publicis Groupe made a .7 billion bet on business transformation as a core service offering.Philippa Brown, the UK chief executive of Omnicom Media Group, the media-buying arm of Omnicom, said: “This is a growth story.It’s a different story from Wavemaker.” That is a reference to the rival WPP media agency that has been formed by the global merger of Maxus and MEC, which led to the loss of some jobs.

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