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Activities during the festival are lectures, workshops and demonstrations which are aimed specifically at red-haired people.
The festival attracts attendance from fifty countries and is free of charge due to sponsorship of the local government.
The festival was started in 2005 unintentionally by the Dutch painter Bart Rouwenhorst in the small Dutch city of Asten.
As a painter, he was inspired by artists like Dante Gabriel Rossetti and Gustav Klimt.
At the events in later years, the aim was to attract redheaded men as well as women, but still the sexes are not equally distributed. The second event was organised in 2007, in and around the main church of Breda.
On 2 September 2007, 800 redheads including Evelien went to the city. The festival was opened by the mayor of Breda, unveiling a painting of fifty redheads.
In 2008 some Dutch calendars started noting the first Sunday of September as the official Redheadday, a day honouring redheads.
The 2010 event took place on Saturday 4 and Sunday 5 September.The media was represented from around the world including a documentary team from Australia.The 8th edition of the Redhead Days took place from 30 August to 1 September 2013.The organisation estimated that 4,000 people with natural red hair came from thirty countries. The 2011 event lasted from Friday September 2 to Sunday September 4.On Friday, an unofficial opening was held for the volunteers and some visitors from the Netherlands, Germany, UK, Ireland and the US. The organisation estimated that despite the forecast rain, the same number of visitors came to Breda, this time from over fifty countries. Breda played host to the 7th edition of the Redhead Days from 31 August to 2 September 2012.